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E-POSLOVANJE 2.0: Redefining Business and Leadership

In the 21st century, the era of material wealth has given rise to corruption in the industrial age. The traditional model of the company, with its preconceived notions of structure and operations, has been challenged. E-commerce, initially a marketing slogan for high-tech companies, has evolved into a crucial component of business success. E-POSLOVANJE 2.0 by Dr. Ravi Kalakota and Marcia Robinson offers a fresh perspective on modern business practices and leadership strategies. This groundbreaking book delves into the latest strategies and techniques developed from the first generation of e-businesses, providing a comprehensive guide to navigating the ever-changing digital landscape.

Key Features and Benefits

E-POSLOVANJE 2.0 is not just a book; it is a comprehensive resource that serves as a conversation, an encyclopedia, and a survival guide for executives and practitioners. It offers insights into the best and worst practices of e-commerce, defines widely used buzzwords, and provides a roadmap for navigating the new economic world. The book covers key topics such as the transition from e-commerce to e-commerce, recognizing trends in e-commerce, and the digitalization of business operations. It also highlights the importance of designing e-commerce strategies, building e-commerce architecture, and managing customer relationships effectively.

Practical Applications and Impact

With its in-depth analysis and practical guidance, E-POSLOVANJE 2.0 is a valuable resource for anyone looking to succeed in the digital economy. The authors, Dr. Ravi Kalakota and Marcia Robinson, bring their extensive experience and expertise to the table, offering readers a comprehensive understanding of the latest trends and strategies. The book includes a detailed content outline, covering topics such as the transition from e-commerce to e-commerce, recognizing trends in e-commerce, digitalizing business operations, designing e-commerce strategies, building e-commerce architecture, managing customer relationships, and more. Whether you are an executive, manager, or practitioner, E-POSLOVANJE 2.0 will equip you with the knowledge and tools you need to thrive in the digital age.