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An elegantly enigmatic name

Like many successful business brand names, Celoris is entirely invented, and therefore has no literal meaning. Names like this work because they're evocative, not because they 'mean' something. In branding terms, having a name that's evocative and open to interpretation is a real strength: it not only allows a business to evolve and develop without having to change an overtly specific name, but also appeals on an emotive level. In this instance, the name Celoris has great phonetics - it sounds great when spoken - it's smooth, gentle and elegant. Visually, too, it's distinctive and memorable.