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A brilliant brand name with a playfully wicked spirit

The growing popularity of gin is only matched by the growth in the number of brands competing for the attention of contemporary gin-lovers: it’s a crowded and busy market. This brilliant brand name could really help - it’s irreverent and modern with a playful character which makes it engaging and unforgettable. By re-spelling ’sinful’, the name cleverly focuses on Gin, whilst retaining a light-hearted reference to the original word. This name is refreshingly decadent; and in branding terms, it could be wickedly effective.

KEYWORDS | G | gin | gins | spirit | spirits | distillery | distiller | brew | brewing | brewery | bar | pub | cocktail | G&T | tonic | gin and tonic | off licence | hooch | still | sin | sinful | botanical | juniper |