Multi-purpose Alchemevo.com Collection [duAGJwxp]

A powerful, magical business name

Alchemy was the pursuit of the transformation of matter; typically turning base materials into precious metals. Effectively it was the fore-runner of chemistry, and was shrouded in magic and mysticism - which is why it’s become such a potent metaphor for change and innovation today. Adding the -evo ending (a common abbreviation for ‘evolution’) to the word 'alchemy' enhances this theme of development and improvement. It perhaps suggests the evolution of alchemy to something more real, more tangible. And it produces, quite literally, a wonderful, powerful brand name.

KEYWORDS | A | alchemist | alchemy | magic | luxury | jewellery | jewelry | gold | silver | platinum | science | chemistry | chemical | metal | conversion | transformation | transform | catalyst | change | morph | metamorphosis | evo | evolve | evolution |