Complete Personalisierung In Tv-nachrichtensendungen Holiday Edition [Tz2mQSCa]

Personalization Trends in TV News Programs

This comprehensive study delves into the evolving landscape of personalization in major TV news broadcasts, focusing on private and public broadcasting formats with a case study on ARD and RTL. By examining theoretical factors such as partypolitical changes, shifts in the electorate, and the convergence of both broadcasting concepts, the research uncovers a noticeable trend towards increased personalization. The analysis, spanning from 1983 to 2005, highlights a surge in the portrayal of leading candidates from major parties like CDU and SPD, leading to a diminishing Chancellor bonus in news coverage and a growing prominence of horse-race journalism.

Key Findings and Methodology

This study employs a time-series analysis of the evening news broadcasts from ARD and RTL from 1983 to 2005, providing a comprehensive view of the changes in news presentation over two decades. The empirical findings reveal a clear increase in personalization, as evidenced by a proliferation of news segments and contributions featuring top candidates. Key factors contributing to this trend include partypolitical changes, shifts in the electorate, and the convergence of private and public broadcasting models. The methodology involves a detailed examination of news content, including visual representations of political figures and the language used in coverage.

Practical Implications and Target Audience

Understanding the increasing personalization in TV news programs is crucial for journalists, media analysts, and political observers. This study offers valuable insights into how the media landscape has changed, with personalization becoming a significant feature of modern news broadcasts. The findings are particularly relevant to those involved in media production, as they shed light on the evolving strategies used by news channels to engage audiences. The target audience includes academics, journalists, political analysts, and anyone interested in the intersection of media and politics. The study's comprehensive approach and detailed analysis make it an essential resource for anyone seeking to understand the dynamics of modern news broadcasting.