Massive Discount 24/7 Boogie-down New Era Fitted Flash Sale: 65% Off [5ZnW8fVm]

NOTE: This design is being discontinued and is a final sale item. Returns & Exchange Info here.

We're all passionate about something. For some it's the hustle, for others it's our families, communities, or dreams. Whatever it is that keeps you moving forward, 24/7 is a reminder to keep truckin’ and never give up.

The Boogie-Down is a nod to the borough that gave birth to hip-hop, the Boogie-Down Bronx. The story goes that in 1973 Kool Herc was DJ'ing his sister's birthday party when he looped breakbeats to create one continuous beat.  This technique, known as "breakbeat DJ'ing," laid the foundation for the development of hip hop music as we know it!

Navy blue crown with a 3D embroidered white TwentyFour/Seven graphic on the front, white "glyph signature" graphic on the back, white New Era logo on the left side, and gray undervisor. The 59Fifty shape has been the staple of fitted hats since 1954, and is the official on-field cap of Major League Baseball.