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British designer Paul Surridge, in May 2017, took the reins of the creative direction of all the brands under the Roberto Cavalli Group’s umbrella. Guided by a huge respect for the company’s outstanding heritage yet extremely focused on marking a new phase based on a modern dynamism responding to the needs of contemporary women and men.

Roberto Cavalli was born during the 70s in Paris with the presentation of its first collection and in the same period, it opened its first boutique in Saint Tropez, the destination of many globally known celebrities. The following years Roberto Cavalli created and patented a revolutionary printing method on leather and began to produce patchworks with different materials which brought him towards success. During the 2000s, Roberto Cavalli established itself as a high luxury fashion brand and celebrated its 40th anniversary. Even now it is among the global leaders of the luxury fashion world, with unique dresses and accessories.