Must-have Evolution Up To 45% Off [odF6tSyu]

A poignant poster from Russia during the Perestroika period. "Must-have Evolution Up To 45% Off [odF6tSyu]" by artist Sergey A. Uvarov. The '80s were a time of great transition in Gorbachev's Russia (along with his glasnost reform), as private capital started to trickle in, and a deeper chasm between the "haves" and "have nots" began to surface. Although Soviet children were brought up with the rejection of materialistic values, the '80s and 90's tempted the populace, and as the youth began rejecting Communist ideology, they, in turn, embraced the temptations that capitalist society could provide. This poster captures all of this change and depicts a child's evolution and the wants of a toddler (GIVE me… a drum, a kitten, candy); an adolescent (GIVE me… a ball, a cartoon, a puppy); a teenager (GIVE me … a video game, sneakers, rock-and-roll); and a young adult (GIVE me…. a trip, a condo, a Mercedes Benz, a promotion). 

A fantastic piece of Russian history. 

Condition: Near Mint