Essential Marketing For Tourism And Hospitality : Collaboration, Technology And Experiences Best Choice [yWsDUPTG]

Comprehensive Guide to Marketing in Tourism and Hospitality

Marketing for Tourism and Hospitality: Collaboration, Technology, and Experiences is a groundbreaking resource designed for students and professionals in the dynamic fields of tourism and hospitality. This comprehensive book offers a thorough exploration of the evolving marketing landscape, emphasizing the critical role of collaboration, technology, and authentic experiences. With its engaging and practical approach, it equips readers with the knowledge and skills needed to navigate the complexities of marketing in a rapidly changing industry. Key features include:

• A clear articulation of the changing marketing landscape in tourism and hospitality.
• A comprehensive introduction to the three underpinning themes: collaboration, technology, and experiences.
• A rich collection of international case studies to illustrate real-world applications.

Essential Reading for Students and Industry Professionals

Published by Taylor & Francis in 2019, this 594-page paperback is a valuable tool for anyone seeking to understand the nuances of marketing in the tourism and hospitality sectors. Measuring 191x248x31.75mm, it is designed to be easily accessible and transportable. The book's content is structured to provide a clear and structured learning experience, with each chapter building upon the previous one. Key properties include:

• Pages: 594
• Specialty: Culinary & Hospitality
• Publisher: Taylor & Francis
• Publication Year: 2019
• Cover: Paperback
• Dimensions: 191x248x31.75mm

Prepare for Success in the Tourism and Hospitality Industry

Marketing for Tourism and Hospitality is an indispensable resource for students pursuing degrees in tourism and hospitality, as well as professionals looking to enhance their skills and knowledge. This book is designed to prepare readers for the day-to-day challenges of marketing in the dynamic world of tourism and hospitality. Whether you are a student or a seasoned professional, this text will provide you with the tools and insights needed to thrive in this competitive and ever-evolving industry. Benefits include:

• Academically rigorous content that is both engaging and practical.
• Real-world examples and case studies that illustrate key concepts.
• Preparation for the complexities and challenges of global tourism and hospitality marketing.