Brand New Travel, Tourism, And Hospitality Research: A Handbook For Managers And Researchers, 2e Online Exclusive [RZrsAylq]

Comprehensive Handbook for Travel, Tourism, and Hospitality

The Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers is a comprehensive guide designed to cater to both seasoned professionals and emerging scholars in the fields of tourism and hospitality. This second edition has been meticulously updated and revised, featuring contributions from 12 new authors who bring a wealth of expertise from both academia and industry. The handbook stands out for its inclusion of the latest research methodologies, statistics, and techniques that are crucial for the advancement of tourism and hospitality studies. It is an invaluable resource for anyone seeking to deepen their understanding of these dynamic sectors.

Updated Content and Expert Contributions

The handbook boasts an impressive 640 pages packed with insightful content. It covers a wide range of topics, including the airline industry, supporting disciplines in the social sciences, and environmental issues pertinent to travel and hospitality. The addition of material on globalization underscores the increasing importance of this area in research. Furthermore, the focus on evaluating the effectiveness of tourism advertising is a testament to the book's commitment to staying at the forefront of industry trends. The paperback format, measuring 208.28x276.86x38.1mm, ensures that the Handbook is both portable and accessible.

Practical Applications and Target Audience

This handbook is an essential tool for managers, researchers, and students in the culinary and hospitality sectors. Its practical approach to research methodologies makes it an invaluable resource for those looking to enhance their analytical skills. The inclusion of real-world examples and case studies provides readers with a deeper understanding of how to apply the latest research findings in their daily work. Whether you are a seasoned professional seeking to expand your knowledge or a student beginning your academic journey, the Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers is the ideal companion for your career development.