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Veuve Clicquot Ponsardin has been pushing boundaries for the past 250 years. From inventing rosé champagne in 1775 to collaborating with innovators such as Andrée Putman and the Campana Brothers, with each passing century the legendary label goes above and beyond to challenge itself with new initiatives to energize and excite its enthusiasts.

When Madame Clicquot, who had become the veuve (widow) Clicquot Ponsardin, inherited the house in 1805, she followed the motto “Only one quality, the finest” and created the first vintage and the riddling rack, two major innovations for champagne production. Centuries later, the brand behind the characteristic yellow label continues to make history, going beyond champagne to represent a complete lifestyle. In 2010, Veuve Clicquot’s home base in Reims reopened after an extensive four-year renovation by interior designer Bruno Moinard. Contemporary works by Yayoi Kusama, Karen Knorr, and Pablo Reinoso now adorn the eighteenth-century wood paneling at the Hôtel du Marc—a perfect combination of design, art, and gastronomy that acts as a center for sharing and spreading the wealth of a magnificent wine. Veuve Clicquot is the drink of choice in spring at Goodwood Circuit in the United Kingdom, in summer on the polo lawns of New York, and in winter on Carnival chariots in Rio.

In 2013, Veuve Clicquot partnered with Michelin-starred chef Joël Robuchon, securing its wines a spot as the guest of honor in each of his twenty-three restaurants. The following year, a collaboration with Ferrari brought the limited-edition Veuve Clicquot Maranello collection. The house has also been active in the sustainability movement, reducing emissions at the Hôtel du Marc, as well as introducing “Naturally Clicquot” eco-friendly packaging, made from the pulp of grapes harvested from the most prestigious hills of the Champagne region—a global first. Between tradition and jet set, excellence and attitude, over the years the house has perfected the way of life “à la Clicquot,” a life synonymous with fine, authentic products and classic culture.