Holiday Gift Guide Sport Public Relations 3rd Edition With Hkpropel Access Holiday Edition [HZW2ORrI]

Sport Public Relations 3rd Edition: Comprehensive Guide

"Sport Public Relations, Third Edition With HKPropel Access" is a groundbreaking textbook designed to provide a comprehensive examination of public relations in the sports industry. This updated edition offers an extensive exploration of the evolving field, with a focus on modern applications across various media channels. The book aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA), ensuring its relevance and applicability in the professional world.

Core Features and Benefits

This edition is extensively updated and reorganized, reflecting the latest trends and practices in sport public relations. The book covers three key themes: the managerial function of public relations, the evolving communications environment, and the importance of community, employee, and donor relations. It includes practical guidance, case studies, and discussion questions to enhance learning. Notable features include:

• Comprehensive Coverage: In-depth analysis of public relations in sport, including brand communication, stakeholder management, and crisis communication.
• Practical Application: Real-world examples, case studies, and discussion questions to deepen understanding and application of concepts.
• Online Learning Tools: Access to HKPropel, featuring interactive content, discussion forums, and a live Twitter feed for regular updates.

Target Audience and Applications

Ideal for upper-undergraduate and graduate courses in sport public relations, communication, and media, this book is also a valuable resource for professionals in the sports industry. It equips students and professionals with the knowledge and skills necessary to navigate the complex landscape of sport public relations. Whether you are a student looking to enter the field or a professional seeking to enhance your expertise, "Sport Public Relations, Third Edition With HKPropel Access" is an essential tool for success.