Ultimate Fw-98bz53l 98" 4k Ultra Hd Hdr Bravia Professional Display With Deep Black Non-glare Coating Holiday Edition [QsVirHcw]

The extraordinary presence of our biggest, brightest BRAVIA demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic color and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.